Never in history has it been easier to promote a business, school, or cause. If you’re in the position to promote a university as a marketing director or admissions staffer, the internet and global market are here to help. For a closer look at four ways that you can promote a university you care about, read on.
1. Print and Digital Brochures
One of the most effective ways to show off your school’s academic program, activism, community involvement, and how an education there can help any student’s future is to develop a college brochure that can be accessed both in hard copy and downloaded online. If you don’t already have established college brochure materials, it’s a good idea to take a look at any college brochure example or templates you can find online.
Many college marketing people understand that they’re marketing their university to both students and those students’ parents. For this reason, it’s important to offer materials that work best for both generations. While incoming students might prefer digital content and other avenues of marketing, their parents may want something they can flip through in person. Meeting both those needs at the same time will serve your college admissions department well.
When working to promote your school, it’s a good idea to make the most of any connections you have. For example, if you’ve been accepting NSHSS students, doing an NSHSS review on your college website or in a brochure could be a great way to work with NSHSS or another legitimate organization. That is, while you’re highlighting an academic honor society determined to find students with outstanding leadership they could be highlighting you and following random students throughout their studies at your school. This mutually positive arrangement could work well for both organizations’ interests.
3. Social Media
The world is becoming more and more connected than ever before. Social media is a powerful tool when it comes to informing potential students about the benefits to your school. If you’re looking to reach your student target audience directly, it’ll be important that your school is active on all major platforms. That is, instead of expecting students to find you, consider meeting them where they’re at on places like Instagram and TikTok. Enlisting the help of marketing students looking for an internship could be a great way to use peer interaction to market your school over the internet.
4. SEO Website Boosting
Many people underestimate the power of SEO marketing. You can have the best college website or advertisements in the world but they’ll be entirely useless if no one sees what your university has to offer. When working on your school’s online content, it’s a good idea to consider outsourcing companies that can help boost your Google Analytics through SEO content creation.
Not only can they help your school to come up first in search engine searches, but they can mean more organic traffic to your site. When considering hiring an SEO marketing company, be sure to find out ways to determine the success of backlinks, keywords, and more. Doing this will help you to see what is and isn’t working for your school.
In the end, there are no real wrong answers when it comes to how you develop your marketing plan to promote your university. Whether you start a university blog about student scholarships and internships or put your focus on attracting high school students to your college admissions office, making the most of the technology and social media available will put your school in front of your target audience and lead to success. Best of luck to you as you promote your school’s academic excellence and student opportunities.